Fleet Week The Musical

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Quality, Creativity, and Investments Behind Hawkers Growth

The founder, Alejandro Betancourt, has been working to build the company’s reputation for quality and creativity. He invested in Hawkers by partnering with international brands like Nike and Adidas which have helped make the brand more recognizable. With help from his team and a little luck, he is now able to share his success story with other aspiring entrepreneurs who are looking for their own big break. In a recent interview with the New...

Why Alejandro Betancourt is Targeting Defined Customers in the Market

Alejandro Betancourt believes that having a defined group of customers who have been buying from the organization is an important business strategy. Today, companies do not want to be seen as operating in a generic sector where they do not have a target in their business operations. That is why very many companies have been working on building a strong customer base where all the products that an organization will be producing will be directed....