Alejandro Betancourt believes that having a defined group of customers who have been buying from the organization is an important business strategy. Today, companies do not want to be seen as operating in a generic sector where they do not have a target in their business operations. That is why very many companies have been working on building a strong customer base where all the products that an organization will be producing will be directed.
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Originally, Hawkers did not have a specific customer target that it was offering all its products. The aim of this organization was to manufacture such products and direct them to the general market. Although the organization was making some sales, it is essential to indicate that they were not enough to sustain the organization. That is why Alejandro Betancourt introduced the aspect of having target customers at Hawkers to change the way the organization was operating. Go Here for related Information.
Having target customers has always been very beneficial to the organizations that have been having such approaches. Alejandro Betancourt believes that a company is able to increase its sales without struggling. Generally, an organization that does not have a target market will always be struggling to make an impact in the market. Such a company will not be recording enough sales in its business activities, which is something that every other organization wants to eliminate in its activities.
Alejandro Betancourt has also been highly interested in working towards ensuring that his organization has always been interested in having reliable customers. Every organization intends to have a reliable source of customers who will be supporting the organization when everything is not working as expected. This is an approach that Hawkers had never adopted in its business activities and which was very effective in changing the way the company has been handling some of the extreme issues in business.
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