How Fabletics Has Managed To Make An Impact In The World Of Fashion

There are very few companies that manage to make an impact in the business world in a short time. Fabletics is one such company. In fact, this impact has even made a large e-commerce site like Amazon stand up and take notice. This is something that is impressive for a brand that has been around for a really short time.

 

Fabletics is a part of the TechStyle Group. This was co-founded by Don Ressler and Adam Goldenberg. Even though they do not have much idea about fashion, they are able to launch and manage successful businesses. This is because they are committed as well as innovative too.

 

They realized that there is a huge demand for fashionable and trendy clothes that people can wear while they are running, playing or doing a workout in the gym. The duo also realized that such clothes were not readily available. Besides, they were not of good quality. And they were expensive too. Hence finding good quality workout clothes that were reasonably priced was a challenge. Besides, personalized clothing was not available. Hence they found an opportunity here, and this is how Fabletics came about.

 

Don Ressler and Adam Goldenberg realized that they required someone fashionable as a face of their brand. Hence they thought of Kate Hudson. She is a celebrity, but she is looked upon for her active lifestyle too.

 

In addition, Kate is known to be a celebrity who will endorse a product only after she has full faith in it. Hence she does not only endorse Fabletics, but she also uses these products. This is why people can easily imagine Kate in the gym doing workouts while wearing Fabletics branded products. Or she may be running around her house playing with her kids while wearing Fabletics clothes. This has given an added boost to the brand image of Fabletics.

 

Kate Hudson is not a businesswoman. But she is fully involved with Fabletics. This indicates how close Fabletics is to her heart. She is fully involved in it. She likes to keep herself aware of the daily sales figures. In addition, she would even be aware of which clothes sell and which do not. This helps her in designing and selecting the next range of clothes. Besides, people would feel very happy that their clothes have been handpicked and chosen by a fashion goddess like Kate Hudson. This is another major reason behind the success of the Fabletics brand.

 

This company is based on a membership-based business model. When any prospective enters the physical store or visits the website, that person is asked to fill in a questionnaire. This is a simple and short form that has the personal likes and lifestyle of the person. It helps the store to know more about the person. Now Fabletics chooses clothes for the person based on this questionnaire. This would make a person very happy as they can save time and effort as clothes will be chosen for them.

Foodies and Couponers Love Fabletics

When someone decides that they are going to join Fabletics, they will need to take the style quiz. This quiz helps the personal stylist to figure out what is going to work best for that person and whether or not they are going to be able to get what they can out of the different options that are available to them. For some people, the draw comes in the way of the price of the clothes. For others, the draw comes in the way that they are able to get very convenient options. No matter what, though, everyone is able to benefit from the options that the Fabletics brand has.

 

After taking the style quiz, customers are shown an outfit. They will then be charged for it and the outfit will ship directly to them. This is similar to what will happen every month except that customers only have to take the style quiz once. They are also only made to review the outfit once. Many find that not seeing the outfit before they receive it is like getting a surprise delivered right to their door. It is something that they are comfortable with and something that allows them the chance to make sure that they are getting the best experience possible for what they are doing.

 

A Foodie Stays Fit is a blog that is focused on loving life and exercising to stay healthy. The blogger likes to do reviews of different companies but she never really wants to do sponsored reviews. She did a review of Fabletics that allowed her to talk about the benefits of the brand without being compensated to do so. Even without any type of compensation, she loved the clothes that the brand offered and wanted to stay a member of the service even after she was done doing the month trial.

 

The Krazy Coupon Lady likes to do similar reviews. She was not sponsored and chose to take a look at the clothes. Like AFSF, she enjoyed the clothes. Both of the bloggers who did reviews loved the leggings and found that they were very high quality. They compared them to some of the more expensive brands and they were able to get more with what they were offered from the brands. It was a great way to show people how the brand works while their followers know that they are not doing it for the money.