Luiz Carlos Trabuco Cappi, Bradesco’s president, was born on October 6, 1951, in Marilia, Sao Paulo. He holds a postgraduate degree in Sociology from Sao Paulo’s School of Philosophy, Sciences, and Letters. With that in mind, he commenced working at Bradesco when aged 22 in April of 1969. His career spans 40 years holding various positions within the bank. Luiz was appointed a Department Director in January 1984, a Managing Director in March 1998, and an Executive Director in March 1999.
On March 10, 2009, Luiz Carlos Trabuco Cappi became the groups CEO as well as a member of the Board of Directors at Bradesco. Also that, Luiz holds various other distinguished management position in Fundacao Bradesco. Due to his activities in the insurance sector, he has been awarded the Insurance Person of the Year Award twice in 2003 and 2009. His career at this institution culminated in his being nominated for the presidency. In the mid-80s while serving at Bradesco’s marketing department, he helped the bank in its public relation exercise. His efforts in this capacity resulted in the bank drawing closer to the media as well as the adoption of a conventional marketing and advertising strategy. Luiz’s activities in the insurance sector greatly influenced his nomination as the Group’s president in 2003.
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Today, many consider him among the most influential banking and insurance executives within Brazil. As such, upon his assuming the presidency of Bradesco, Luiz Carlos Trabuco managed to turn the company’s fortunes around. A firm believer in organic growth, he managed to outmaneuver Bradesco’s chief competitor Itau Unibanco. As a master strategist, he engineered the takeover of HSBC’s Brazil branch at a price of $5.2 billion. As a result, Bradesco regained the leadership position in the market place.
Trabuco’s organic management style is responsible for the success enjoyed by the company in recent years. He is committed to the acquisition of more clients for the bank. In this regard, he recently initiated a customer acquisition program targeting a market base of 100 million by 2025. Since 2009, the bank has acquired over 27 million customers in Brazil alone. These achievements prove the appropriateness of Trabuco as a business leader, manager, and entrepreneur.
Many consider his input, experience, and efforts in developing the insurance and marketing industries as a boon to the country’s economy. Trabuco accomplishments in the industry are several. For example, in 2008 he helped the company double its assets to $78 billion. During his first year as the president, Bradesco’s return on equities rose from 22% to 29% with Bradesco Seguros contribution to the Group’s performance increasing from 26% to 35%.
Coming from a line of serving Bradesco presidents, he is the fourth president in its 70 years history. His leadership style depends on comprehending the needs, likes, desires, and feelings of their clients by offering services that match these requirements. His knowledge, experience, and qualification in economics, engineering, accounting, and management equip him with an all round comprehension of the needs and intricacies of the Brazilian insurance and banking sectors. As a result, he can competently execute his duties as president of one of the most powerful insurance and banking groups in Brazil.