Fleet Week The Musical

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Why Alejandro Betancourt is Targeting Defined Customers in the Market

Alejandro Betancourt believes that having a defined group of customers who have been buying from the organization is an important business strategy. Today, companies do not want to be seen as operating in a generic sector where they do not have a target in their business operations. That is why very many companies have been working on building a strong customer base where all the products that an organization will be producing will be directed....

Heath Ritenour Talks About What It Takes to be A Leader

When it comes to business leadership, the people in leadership positions are always ready to enhance the growth of the firm at all stages. Some of the business leaders will make use of traditional strategies depending on certain metrics, whereas others will lead depending on their intuition. As for Heath Ritenour, he is the best example of an innovative and intuitive leader currently serving as the chairman and chief executive officer of IOA...